The SRM Index explained

The SRM Index is our definitive benchmarking tool for social recruitment. It helps you to accurately and objectively evaluate your organization’s performance against the competition. It’s a carefully formulated mix of three measurable parameters, each weighted according to the particular social media channel being measured:

Popularity
This shows how popular you are as an employer as measured by the number of people who “like”/follow/view (or are fans of) your social recruitment activities.

Activity
This shows how active you are as an employer in terms of how frequently you share textual and/or image-based content.

Interactivity
This shows how “social” you are as an employer in interacting with your fans or followers, and in encouraging them to interact with each other as part of a social media community.

Each parameter is made up of different individual variables. We measure these every week to score your weekly performance.

The SRM Index applied to Facebook

The calculation of the SRM index for Facebook focuses mainly on interactivity. We look not only at how your page is interacting with fans, but also at how your fans are interacting with one another, thus forming a community on your page. A strong fan base is also important because it means that shared content is reaching a lot of fans. So the blend of measurable parameters we use to create your SRM Index for Facebook is as follows:

chart-facebook

Popularity (15%)

Numbers of fans
The number of people who have ‘liked’ an organization’s career page.

Growth of fans
The percentage of change in the number of people who ‘liked’ an organization’s career page since last week.

Activity (30%)

Numbers of posts
The number of posts made by an organization on its career page since last week.

Interaction (55%)

Engagement = sum of post likes, comments and shares

The SRM Index applied to Twitter

The calculation of the SRM index for Twitter focuses mainly on interactivity. We look not only at how your account is interacting with your followers, but also at how your tweets are being retweeted. Also for Twitter means a strong fan base is important. So the blend of measurable parameters we use to create your SRM Index for Twitter is as follows:

chart-twitter

Popularity (15%)

Numbers of followers
The number of Twitter users that are following an organization’s career account.

Growth of followers
The percentage of change in the number of users who are following an organization’s career account since last week.

Activity (30%)

Numbers of tweets
The number of tweets made by an organization on its career account since last week.

Interaction (55%)

Engagement = sum of replies and retweets

The SRM Index applied to YouTube

The calculation of the SRM index for YouTube focuses mainly on video views. We look not only at how the videos in your account are viewed, but also at how many minutes of video you have available and the response of viewers to your videos. The blend of measurable parameters we use to create your SRM Index for YouTube is as follows:

chart-youtube

Popularity (70%)

Video views
The total number of views to all videos in an organization’s career channel or playlist.

Growth of video views
The percentage of change in the number of views to all videos in an organization’s career channel or playlist since last week.

Activity (10%)

Video duration
The total length of all videos in an organization’s career channel or playlist.

Interaction (20%)

Engagement = sum of likes, dislikes and comments

The SRM Index applied to LinkedIn

The calculation of the SRM index for LinkedIn focuses mainly on interactivity, as a strong base is important on this channel. The blend of measurable parameters we use to create your SRM Index for LinkedIn is as follows:

chart-linkedin

Popularity (30%)

Number of followers
The number of LinkedIn users who are following the updates made by an organization on its LinkedIn company page.

Growth of followers
The percentage of change in the number of LinkedIn users who are following an organization’s career account since last week.

Activity (25%)

Number of updates
The number of updates made by an organization on its company page since last week.

Interaction (45%)

Engagement = sum of likes and comments

The SRM Index applied to Renren

The calculation of the SRM index for Renren focuses mainly on interactivity. We look not only at how your page is interacting with fans, but also at how your fans are interacting with one another, thus forming a community on your page. A strong fan base is also important because it means that shared content is reaching a lot of fans. So the blend of measurable parameters we use to create your SRM Index for Renren is as follows:

chart-renren

Popularity (15%)

Numbers of friends
The number of people who have ‘friended’ an organization’s career page.

Growth of friends
The percentage of change in the number of people who ‘friended’ an organization’s career page since last week.

Activity (30%)

Numbers of posts
The number of posts made by an organization on its career page since last week.

Interaction (55%)

Engagement = sum of likes and comments

The SRM Index applied to Weibo

The calculation of the SRM index for Weibo focuses mainly on interactivity. We look not only at how your account is interacting with your followers, but also at how your weibos are being reblogged. Also for Weibo means a strong fan base is important. So the blend of measurable parameters we use to create your SRM Index for Weibo is as follows:

chart-weibo

Popularity (15%)

Numbers of fans
The number of Weibo users that are fans of an organization’s career account.

Growth of fans
The percentage of change in the number of fans who are following an organization’s career account since last week.

Activity (30%)

Numbers of posts
The number of posts made by an organization on its career account since last week.

Number of following
The number of Weibo users that the organization is following by its career account.

Interaction (55%)

Engagement = sum of replies and forwards

The SRM Index applied to Instagram

The calculation of the SRM index for Instagram focuses mainly on interactivity. We look not only at how your photo’s are “liked”, but also how your account is interacting with your followers. Also for Instragram means a strong fan base is important. So the blend of measurable parameters we use to create your SRM Index for Instagram is as follows:

chart-twitter

Popularity (15%)

Numbers of followers
The number of Instagram users that follow an organization’s career account.

Growth of followers
The percentage of change in the number of users who are following an organization’s career account since last week.

Activity (30%)

Numbers of posts
The number of posts made by an organization on its career account since last week.

Interaction (55%)

Engagement = sum of likes and comments

Why this monitor?

The Social Recruitment Monitor™ is the world’s first purpose-built online tool that delivers an accurate and objective weekly overview of employers’ social media recruitment activities.

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