Organizations that actively use social media for their employer branding and recruiting spend more than 8 hours a week on managing their online activities, and have a response time within 24 hours. These are the results of the 2014 social recruitment survey. A first-ever industry benchmark to get a better understanding on organizations’ social recruitment management and strategy.
Its not only Fortune 500 organizations that use social recruitment. Lots of organizations out there, big or small, see potential in social media as Facebook, LinkedIn and Twitter to connect and engage with their audiences, eg. to talk about their company culture and job openings. An overview and ranking of organizations active on social media for recruiting can be found on the Social Recruitment Monitor, a free tool that measures organizations performance on their popularity, activity and interaction by week.
In April 2014 Maximum Employment Marketing Group conducted a global survey about social recruitment management among a sample of 180 social recruitment channel representatives that have their channels listed in Social Recruitment Monitor. Of those representatives a majority indicated that they own responsibility for the management of their company’s social recruitment channels. The outcomes of the survey does not only provide a good benchmark for employers currently active on social media, but also give useful insights to employers willing to make first steps in the social recruitment sphere.
Key insights and learnings based on the survey are:
- Spending more than 8 hours a week on managing social recruitment pays off. Organizations that spend more than 8 hours a week on managing social recruitment see results in a higher average SRM INDEX.
- Over 90% of questions and comments are answered within 24 hours
- It is indicated that either the HR or recruitment department owns responsibility for the strategy and management social recruitment within organizations
- Increasing employer brand awareness and engaging with target audiences are mentioned as most important reasons for social recruitment
- More than 80% use both Facebook, LinkedIn and Twitter
- Engagement and fan base growth are most important metrics to measure social recruitment performance
Furthermore the survey results demonstrate that there are also challenges when it comes to social recruitment management. Employers indicate that their biggest challenges for 2014 are around these topics:
- More focus on increasing engagement levels
- Increase involvement of brand ambassadors in social recruitment
- Measuring Return On Investment (ROI)
- Increase budget and resources for social recruitment
The 2014 social recruitment survey and the Social Recruitment Monitor are managed by the global employer branding and recruitment-advertising agency Maximum Employment Marketing Group. For more information on Maximum’s cutting edge products and services for employer branding, talent attraction and employee engagement, please go to: www.maximum.com