The most intelligent guide to measure your social recruitment effectiveness

The Social Recruitment Monitor, provides instant and reliable data matrix on social recruitment activities, and ranks by effectiveness of social platform for market leading employers.
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The SRM Index explained
SRM Index is formulated with a mix of three parameters: popularity, activity, and engagement, each weighted according to the particular social recruitment channel being measured.
Instant: the Index updates on a weekly basis. We provide timely data to insure it measures social recruitment performance of the business with the best estimate
Reliable: data monitored all comes from the live social recruitment channels, higher index number stands for better performance. No tricks behind the scene
Monitoring: SRM Index is way more than a number, it further reflects the variations and trends on how successful business is running their social recruitment platform.
The SRM
Secret
Formula
The SRM Secret
Formula
Employer
Popularity
Employer
Activity
Audience
Engagement
Employer
Popularity
Popularity measures the level of attracting public attention on company’s social recruitment practices. It stands potential audience the social recruitment account reaches in selected time period, also known as its “fan base”.
Popularity measures the level of attracting public attention on company’s social recruitment practices. It stands potential audience the social recruitment account reaches in selected time period, also known as its “fan base”.
Popularity on WeChat is calculated and weighted by the number of active followers, and the percentage of change on active followers
Popularity on Weibo is calculated and weighted by the number of active followers, and the percentage of change on active followers
Popularity on LinkedIn is calculated and weighted by the number of active followers on career account, and the percentage of change on active followers
Popularity on KanZhun is calculated and weighted by the number of active followers on company page, and the percentage of change on active followers
Employer
Activity
Activity scales the dynamics of social recruitment exercises, in terms of the frequency on generating various quality contents to reach out the “fans”.
Activity scales the dynamics of social recruitment exercises, in terms of the frequency on generating various quality contents to reach out the “fans”.
Activity on WeChat is calculated and weighted by the number of posts and updates on company’s career account
Activity on Weibo is calculated and weighted by the number of updates, and the number of accounts the company’s career account is following
Activity on LinkedIn is calculated and weighted by the number of updates made by organization on its LinkedIn page
Activity on KanZhun is calculated and weighted by the number of interview feedback from potential candidates
Audience
Engagement
Engagement measures the level of interaction between accounts and followers, also, how likely the followers are involved in this well-established social media community.
Engagement measures the level of interaction between accounts and followers, also, how likely the followers are involved in this well-established social media community.
Engagement on WeChat takes account of the reads/likes/comments of posts in the selected time period
Engagement on Weibo takes account of the likes/comments/reposts of posts in the selected time period
Engagement on LinkedIn takes account of the likes/comments of updates in the chosen time period
Engagement on KanZhun takes account of the number of comments from potential candidates in the chosen time period

How to Join?

Simple. Fast. Free
It’s easy to start your tour on the Social Recruitment Monitor. Simply fill out and submit the form with organization information and corresponding social recruitment platform, your ranking will be displayed in 2 weeks.
Why join in?
Social Recruitment Monitor is a data-based tool to help business evaluate and timely track its social recruitment effectiveness. Join us to receive more detailed insights and information, even how to improve the ranking to better your social recruitment operations.
Who is eligible?
We make a selection of social media accounts that are set up for employer branding and recruitment purposes. When adding an account to the monitor mechanism, we judge each social media account on key aspects.
No social media presence?
Absolutely fine! Contact us at socialrecruitmentmonitor@atalent.com if you're not currently involved in any forms of social recruitment activities. Let's explore more about how to use social media to make differences in the way you attract, engage with and recruit talents.

SRM Form

Enter your Company Information (all fields are required)
Add Social Recruitment Channels (Must fill one minimum)
Click to add a Social Account